Client Brief:
Everyday Health is a prominent platform offering reliable and informative health and wellness content to a global audience. They focus on providing expert advice on a wide variety of health conditions, wellness practices, and healthy lifestyle choices.
With a large user base, their goal is to continue growing their online presence, drive organic traffic, and provide reliable health content to their audience.
Challenges:
Everyday Health faced a number of challenges impacting their SEO and overall online presence. Their website was outdated, resulting in a drop in organic traffic, high competition, and low user engagement. To address these issues, a comprehensive SEO strategy combined with a website redesign was needed to improve both user experience and performance.
- Outdated Website Design: The previous website was not mobile-friendly and lacked a seamless user experience.
- Declining Organic Traffic: Traffic had decreased, affecting overall visibility in search engines.
- Highly Competitive Health Industry: Struggling to rank against similar health websites in a crowded market.
- Low Engagement Metrics: Visitors were bouncing quickly and spending little time on the site.
- Ineffective Keyword Strategy: Previous SEO efforts were failing to rank for relevant and high-traffic keywords.
Results Achieved:
After implementing a new SEO strategy and redesigning the website for improved user experience, Everyday Health saw significant improvements in organic traffic, user engagement, and search engine rankings.
- Website Redesign: The website was modernized with a mobile-first design, faster load times, and improved navigation for a better user experience.
- 87% Increase in Mobile Traffic: Mobile optimization improvements brought in more mobile users.
- 22% Increase in Website Traffic: Effective SEO techniques resulted in a steady increase in organic traffic.
- 39% Increased Engagement: A better website layout and optimized content increased user interaction.
- SEO improved with: Domain Authority at 74, 4.5M visitors, and 13.4M backlinks.
