Client Brief:
Movoto is one of the leading online real estate platforms, providing users with tools to buy, sell, and rent properties. The website offers an extensive property database, expert real estate agents, and resources for homeowners.
Movoto aims to offer a seamless experience for individuals looking for properties across the U.S., with a focus on simplifying the real estate process for users.
Challenges:
Movoto faced several challenges that needed to be addressed to increase user engagement, optimize the platform, and drive better results from their marketing efforts:
- Outdated Website Design: The website’s design was not optimized for mobile users, and the navigation was complicated, leading to a poor user experience.
- Low Lead Conversion Rates: While the site attracted significant traffic, it wasn’t converting visitors into active leads or clients for agents.
- Inconsistent Branding: The site’s branding and messaging lacked cohesion, making it difficult for users to connect with the platform’s identity.
- Underperforming Advertising Campaigns: Their advertising efforts were not effectively driving targeted traffic or generating high-quality leads.
Results Achieved:
Through a focused redesign and optimized advertising strategies, Movoto saw substantial improvements across their platform:
- Website Redesign: A modernized, mobile-friendly design was implemented with simplified navigation and an improved user experience, making property search easier.
- Higher Lead Conversions: Lead conversion rates improved by optimizing call-to-actions and streamlining the user journey, making it easier for users to engage with agents.
- Improved Branding Consistency: The updated design ensured cohesive branding, aligning the visual elements and messaging to better connect with users.
- Stronger Advertising Performance: Paid search traffic increased by 0.5%, and ad campaigns were more effective in generating high-quality leads and targeting the right audience.
- Organic Traffic Hit: 2M (+0.9%), backlinks 1.9M, and paid traffic 6.9K, boosting ROI.
