Client Brief:

OpenSesame is a leading e-learning platform that provides high-quality online courses for businesses and individuals. With a wide range of training courses across industries like technology, leadership, and compliance, OpenSesame offers scalable solutions to help companies upskill their workforce.

The platform aimed to improve its search engine visibility and rankings to attract more organic traffic and gain a competitive edge in the online learning industry.

Challenges:

OpenSesame faced challenges in driving organic traffic to its website and achieving high search rankings for competitive industry keywords. The company required an in-depth SEO strategy to improve its visibility and make it easier for potential customers to discover its courses.

• Low Search Engine Visibility: Despite having valuable content, OpenSesame wasn’t ranking high enough for key industry keywords.
• Limited Organic Traffic: The website was not attracting sufficient organic visitors, limiting its reach and business growth.
• High Competition in E-Learning Space: The online course industry is highly competitive, making it difficult to stand out in search results.
• Technical SEO Issues: There were underlying technical SEO problems, including site speed and indexing issues, affecting the site’s ability to rank.

Results Achieved:

By implementing a targeted SEO strategy, OpenSesame achieved significant improvements in their search engine rankings, organic traffic, and visibility.

• Improved Search Rankings: Through on-page SEO optimizations, including keyword research and content updates, OpenSesame’s rankings for important keywords improved, leading to higher visibility.
• Increased Organic Traffic: Organic traffic saw a significant boost, driven by improved keyword rankings and SEO efforts.
• Site Optimization: Technical SEO issues were resolved, improving page load speed, mobile responsiveness, and indexing across search engines.
• Stronger Content Strategy: High-value blog posts and resources were created around trending e-learning topics, increasing search visibility and engagement.