Client Brief:
Stratejoy is a personal development platform founded by Molly Mahar, dedicated to empowering individuals through coaching services, workshops, and a supportive community. The website provides resources and content aimed at helping people define their goals, improve their lives, and create meaningful personal growth.
Molly’s mission is to guide individuals on their journey toward self-empowerment, clarity, and intentional living.
Challenges:
Stratejoy faced a few challenges with their online presence and website performance, which were preventing the brand from reaching its full potential:
- Outdated Website Design: The website was not mobile-friendly and had poor navigation.
- Low Organic Traffic: The website was not ranking well in search engines, limiting reach.
- Weak Copywriting: The messaging wasn’t connecting with the audience, leading to lower engagement.
- Low Conversion Rates: The website wasn’t optimized to convert visitors into clients.
Results Achieved:
By focusing on a holistic approach with a complete redesign, SEO enhancements, and refined copywriting, Stratejoy saw remarkable improvements in their online presence.
- Website Redesign: A fresh, mobile-friendly design with better navigation and a modern look.
- SEO Growth: Increased organic traffic to 1.3M, with improved keyword rankings and 6.5% growth.
- Enhanced Copywriting: Clear and empowering content that resonated with the audience, leading to more engagement.
- 39% Increased Engagement: A better website layout and optimized content increased user interaction.
- SEO improvements included: Domain Authority increase to 42, 1.1M backlinks gained, and a 7.4% rise in paid search traffic.